Introduction: The Paper Menu's Gradual Death
Chapter One: Why does any restaurant need a digital menu? (Beyond Corona)
Corona's epidemic accelerated the QR Code menu, but the reasons for its lasting and importance are much deeper than health issues.
- کاهش هزینههای سرسامآور: هزینه طراحی، چاپ و تجدید چاپ منوهای کاغذی را فراموش کنید. با یک منوی دیجیتال، تغییر قیمت، افزودن یک آیتم جدید یا اعلام یک پیشنهاد ویژه، در چند ثانیه و با هزینه صفر انجام میشود.
- تصمیمگیری آگاهانه برای مشتری: مشتریان امروز بصری هستند. آنها میخواهند قبل از سفارش، تصویر واقعی غذا را ببینند. یک منوی دیجیتال خوب، یک گالری تصاویر وسوسهانگیز از غذاهای شماست.
- بهروزرسانی آنی و مدیریت موجودی: یک غذای محبوب تمام شده است؟ به جای اینکه گارسون شرمنده به مشتری بگوید “این غذا را نداریم”، میتوانید با یک کلیک آن را “ناموجود” کنید. این کار از اتلاف وقت و نارضایتی مشتری جلوگیری میکند.
- بازاریابی مستقیم از طریق منو: منوی دیجیتال شما میتواند شامل پیشنهادات ویژه، غذاهای روز، و لینک به شبکههای اجتماعی شما باشد. منوی شما به یک ابزار بازاریابی پویا تبدیل میشود.
- جمعآوری دادههای ارزشمند: کدام غذاها محبوبترند؟ مشتریان بیشتر در چه ساعاتی سفارش میدهند؟ یک منوی دیجیتال هوشمند میتواند این دادهها را جمعآوری کرده و به شما در تصمیمگیریهای استراتژیک کمک کند.
Chapter Two: Digital Restaurant Menu - From Beginner to Professional
Any digital menu is not the same. Let's check different levels:
Level 2: PDF and QR Code Simple:
What is the simple PDF and QR Code? A PDF file from your paper menu available through a QR Code. Benefits : Cheap and fast. Disadvantages : Poor user experience on mobile (require zoom and scroll), non -compliance, impossibility of instant update, impossibility of ordering. This is a temporary and incomplete solution.
Level 2: Web-Based Menu:
Level 2: Interactive Digital Menu:
Level 2: Digital menu with integrated ordering system:
What is a digital menu with integrated ordering system? Final Evolution of the Restaurant Menu. The customer not only sees the menu, but can also order, pay, and specify the type of service (on the table, out). Benefits : Reducing human error in ordering, increasing service speed, reducing the need for waiter, increased sales. This is exactly what Bezi offers.
Season Three: Introducing the Bozi Restaurant Menu - an ecosystem, not just a menu
Now that we are familiar with the concepts, let's see why the Bezi Restaurant menu offers all the above solutions on a single integrated platform. Behzi is not just a menu construction tool; It is a restaurant management ecosystem.
Key Features that distinguish the Bezi menu:
Making Visual Menu and Smart Category:
Visual First Zoom:
Customer can see it in large dimensions with one click on each food image. We believe that sales start with the eyes.
Social Proof System:
This is one of the most powerful features of Bezi. Your customers can write comments for each meal and upload the photo or video of the food they received! This is the best ad for you: the content generated by the UGC that attracts the trust of new customers.
Inventory Management in the moment:
The raw materials of a finished food? With one click, in the "existent" menu to prevent unsuccessful orders and customer dissatisfaction.
Integrated Online Ordering (soon):
Behzi is developing an online ordering system that allows customers to order and pay directly from the menu. This system will be completely integrated with your management panel.
Integration with the Being Ecosystem:
Your menu automatically connects to your business profile in Bahazi. This means that customers can find your restaurant and your menu through public search in Bezi. Your menu is not on a remote island, but in the center of a crowded city full of potential customer.
Optimized for search engines (SEO):
Any item in your menu can be indexed by Google. When someone searches for "the best Pepperon pizza in Tehran", not only your restaurant but also your special menu item is also chances.
Conclusion: Your menu is the beating heart of your business
You can no longer look at the restaurant menu as a simple list. Your menu, your showcase, your seller, your marketing tool and a bridge to connect with your customers. Choosing a wrong platform to build a digital menu is like building a beautiful restaurant in a deadlock alley. By presenting a comprehensive, interactive and integrated system, the Behzi platform turns your restaurant menu from a passive tool to an active command center. You not only get a digital restaurant menu, but you also join a powerful business ecosystem designed to see, sell and build a lasting brand.
Call to Action (Call to Action)
Are you ready to make your paperless and unnecessary digital experience an exciting and profitable digital experience? Do you want your customers to fall in love with your food before entering the restaurant? Join the Big Bell Family today and experience the power of a real restaurant menu.
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With 2 days of free testing, now build your first smart digital menu!