مقدمه: پارادوکس غولِ به خواب رفته
There is a very logical and important question: If the "Anti-Mark Police" and the Independent Bahai-based ecosystem (Behzi.ir) is so efficient and futuristic, why not copy it simply trilliers such as Google, Amazon or Meta (Facebook)? Do they know something we don't know, or are they more dangerous: the blind spot of innovation? The history of technology is full of teaching stories from the empires that, at the height of power, ignored and destroyed the sunrise of a revolution. They were overwhelmed by the success of their current business model and were so slow that they could not adapt to the new wave. This article is not a claim, but a historical analysis. We will show that the giants' lack of moving towards a model such as well -being, not a sign of the weakness of the well -being, but precisely the repetition of the same historical mistakes that brought great empires such as Kodak, Nokia and even Microsoft of the 1980s.
بخش ۱: کداک، غولی که اختراع خود را انکار کرد
Kodak's story is the most classic lesson in business history. Kodak not only ignored the digital camera, but also invented it in year 6! But why did it destroy it? Because the whole Kodak business model was based on the sale of photography, printing paper and chemicals. Accepting a digital camera meant voluntary suicide and destroying their main source of income. Kodak managers could not imagine a world without a photography film. Instead of leading the revolution, they resisted it and the result was complete bankruptcy. Communication with today: Amazon is today's Kodak. Its business model is based on the commission of sellers and complete value chain control. The "Anti-Mark Police" model, where the money goes directly to the seller's account and does not have a commission, is precisely in contrast to the Amazon financial DNA. Moving towards the Bezi model for the Amazon means cutting off the vital venue for his income. They prefer to "ignore" this model until they challenge their current empire.
بخش ۲: نوکیا، پادشاهی که به سیستم‌عامل اشتباهی وفادار ماند
In the mid -1980s, Nokia was the undisputed king of the mobile world. They made the best hardware. But they failed to understand a vital issue: the future was not in hardware, but in the software and operating system ecosystem. When Google's Android emerged, Nokia ignored it as a toy and stick to its old, older operating system (Symbian). Even when the situation became critical, in another catastrophic decision, it was united with Microsoft and the failed operating system of Windows Phone. The collaboration provided a golden opportunity for startups such as Samsung, and later Huawei and Xiaomi, to go to Android with open arms and conquer the market. Instead of joining the open and winning ecosystem, Nokia tried to fight and drown on its island island. Communication with today: Google Business Profiles today, like Nokia phones; A good and functional but isolated and without real commercial ecosystem. Google is a giant in the field of advertising and search, but its mental model for businesses is a "information display" model, not "business empowerment". Behzai offers an integrated ecosystem of real tools (direct sales, E2ee chat, customer management, mirror SEO). To compete, Google needs to change its entire philosophy from "show advertisement" to "providing business infrastructure"; The change that is so big and fundamental that it prefers to overlook it just as it ignored the potential of social media with Google+ failure.
بخش ۳: مایکروسافت، غفلتی که اینترنت را به گوگل بخشید
In the late 1980s, Microsoft was the absolute king of the computer world with Windows. Bill Gates initially saw the Internet as a sub -phenomenon, and all the company's focus was on desktop software sales. This strategic neglect opened a historic window for a small startup called Google to master the most important internet entry gate, the search. It was too late when Microsoft came and launched Bing's search engine. Google had become a verb in English and the game was over. Communication with today: Today's giants are also involved in their wars. Meta (Facebook and Instagram) put all its focus on the economy of attention and Metaur. Their business model is to sell users' attention to advertisers. They are not looking to build a business infrastructure for independent businesses, as this will keep users' attention from their original platform. They want you on their platform, not on your own independent website. The well -being model that makes businesses independent and powerful is inherently in conflict with the Walled Garden model.
نتیجه‌گیری: فرصت همیشه در نقطه کور غول‌ها متولد می‌شود
اگر مدل پلتفرم بهزی خوب است پس چرا گوگل، آمازون و متا، مدل بهزی را کپی نمی‌کنند؟
History teaches us that the greatest innovations never come from the consolidated market leaders. They come from bold entrepreneurs who see a weakness in the existing model and provide a better, more fair and efficient way. Behzi stands exactly at the same point. This platform is an opportunity born at the blind spot of the giants. The choice is with Iranian businesses: wait for the giants to wake up (which may never be), or take this historic opportunity and build the future of their business on a platform designed from the beginning to succeed.
فراخوان به اقدام برای ملحق شدن به پلتفرم بهزی
Don't wait for the giants to change, be the cause of change. Join the ecosystem based on independence, transparency and common growth. To discover how well -being can relieve your business from older platforms, visit the link below or call our experts for free and specialized advice, or talk to our experts via online chat website.